SKIN-SAFE BY DESIGN
Certified materials chosen with comfort, quality, and your skin in mind.
OEKO-TEX® CERTIFIED
THE NEXT WAVE
A NEW ERA OF MIDORI
O'AHU BORN · CALIFORNIA WORN · EST. 2011
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Made for more days in the sun.
THOUGHTFULLY MADE
Small-batch swimwear created with lower-waste production and made to last beyond a single season.
LESS WASTE · MORE CARE
BUILT FOR SUN-FILLED DAYS
UPF 50+ protection and resilient LYCRA® XTRA LIFE™ fabric made for salt, sun, and chlorine.
UPF 50+ PROTECTION
From Skimpy To Full
Find your coverage
Skimpy
Cheeky
Moderate
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MEET THE FOUNDER
It started with a one-way ticket to O‘ahu.
In the summer of 2011, founder Rachel Midori packed a suitcase with bikinis and headed to O‘ahu. What began as an adventure became a swimwear brand designed for confidence, comfort, and a life lived in the sun.
WORN BY 300,000+ WOMEN
Real reviews from women who swear by MIDORI.
4.98 average
32,000+ reviews
I’ve been buying from Midori for two years and every piece is beautifully made, flattering, and made to last.
As a Florida girl, I’ve tried so many brands—but nothing fits like Midori. The material and fit are amazing.
The perfect amount of support without feeling overly padded. Comfortable for full-day adventures and still makes me feel amazing.
The fit is perfect, the support is incredible, and nothing digs in. This is officially my go-to set for paddleboarding.
