The Story
Two weeks into my trip, I traded in my Roxy bikinis for a little Brazilian piece I had picked up at a local shop. It took a few awkward trips to the beach to get my tan right but once I did, I knew there was no going back.
When I returned to the mainland for school, I realized my new go-to bikini was way smaller than most Southern California beaches had seen at the time.
I spent very waking minute researching swimwear before launching Midori four short months later. Within a year, my dorm room was transformed into a bikini shop and the brand grew like wildfire. Today, you'll find me working between Carlsbad, CA and Kailua, Hi; beyond grateful for the opportunity to do what I love and build this community of bikini-lovin' babes!
Owner + Founder

More than
300,000 bikinis sold
Learn about our speciality fabric and what goes into making what we consider the best in women's swim.
Hey babe-
Need help?
As big as my goals are for Midori, my goal is to keep things personal.
Feel free to reach out to me via text at (760) 421-9995 anytime for help or just to say hi! -Rachel
A brand shaped by the feedback of thousands of women.
The Mau Loa was our first top style back in 2013. For two years, we only had bottoms at Midori! It has received thousands of 5-star reviews and is still a best-seller today.
Throwbacks
2018 Grand Opening
At the Midori Bungalow in Encinitas
2016 Photoshoot
in Joshua Tree