About Us

From the beginning...
The Story
Two weeks into my trip, I traded in my Roxy bikinis for a little Brazilian piece I had picked up at a local shop. It took a few awkward trips to the beach to get my tan right but once I did, I knew there was no going back.
When I returned to the mainland for school, I realized my new go-to bikini was way smaller than most Southern California beaches had seen at the time.
I spent every waking minute researching swimwear before launching Midori four short months later. Within a year, my dorm room was transformed into a bikini shop and the brand grew like wildfire. Today, you'll find me working between Carlsbad, CA and Kailua, Hi; beyond grateful for the opportunity to do what I love and build this community of bikini-lovin' babes!
Owner + Founder

Slide to look through the years
First shoot in 2012 to ambassador Jess in 2023.


Hi, babe-
Need Help?
As big as my goals are for Midori, I intend to keep things personal. You can me personally via text at (760) 421-9995.
-Rachel
“When Midori debuted in 2011, we only sold bikini bottoms! In 2013, the first top was released; the Mau Loa. It has received thousands of 5-star reviews and is still a best-seller today.

More than
300,000 Bikinis sold
Learn about our speciality fabric and what goes into making what we consider the best in women's swim.