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The Story

I had just finished my first year of college in San Diego... with a one-way ticket and a suitcase packed to the brim with full coverage Roxy bikinis, I boarded a flight to Oahu for the summer.

Two weeks into my trip, I traded in my Roxy bikinis for a little Brazilian piece I had picked up at a local shop. It took a few awkward trips to the beach to get my tan right but once I did, I knew there was no going back.

When I returned to the mainland for school, I realized my new go-to bikini was way smaller than most Southern California beaches had seen at the time.

I spent every waking minute researching swimwear before launching Midori four short months later. Within a year, my dorm room was transformed into a bikini shop and the brand grew like wildfire. Today, you'll find me working between Carlsbad, CA and Kailua, Hi; beyond grateful for the opportunity to do what I love and build this community of bikini-lovin' babes!
Rachel Midori
Owner + Founder
Rachel Midori Owner & Founder of Midori Bikinis

Less is More Established in 2011

More than 300,ooo sold

Learn about our speciality fabric and what goes into making what we consider the best in women's swim.

"I've truly never had better customer service from any business, big or small. Not to mention the bikini itself is amazing and the fabric feels incredible! I've purchased Midori bikinis exclusively for the past few years and I keep coming back for the quality and great customer service!"

Kassie K.

How is Midori different?

Get $15 off your first order using the code GETMIDORI.


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