It was 2011...

and I had just finished my first year of college in San Diego. With a one-way ticket and a suitcase packed to the brim with Roxy bikinis, I boarded a flight to Oahu for the summer.

Two weeks into my trip, I traded my full-coverage Roxy bikinis for a little Brazilian bottom I picked up at a local shop. It took a few awkward trips to the beach to get my tan right... but once I did, there was no going back.

When I returned to the mainland for school, I realized my new go-to bikini was way smaller than most Southern California beaches had seen at the time.

I spent every waking minute researching swimwear before launching Midori four short months later. Within a year, my dorm room was transformed into a bikini shop and the brand grew like wildfire. Today, you'll find me working between Carlsbad, CA and Kailua, Hi; beyond grateful for the opportunity to do what I love and build this community of bikini-lovin' babes!

Rachel Midori
Owner + Founder

Less is More

Since 2011

Learn about our speciality fabric and what goes into making what we consider the best in women's swim.

"I've truly never had better customer service from any business, big or small. Not to mention the bikini itself is amazing and the fabric feels incredible! I've purchased Midori bikinis exclusively for the past few years and I keep coming back for the quality and great customer service!"

Kassie K.