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$36 Bikinis Shop our online trunk show

The Story

It was 2011, I was 19 and had just finished my first year of college in San Diego. With a one-way ticket and a suitcase packed to the brim with full coverage Roxy bikinis, I boarded a flight to Oahu for the summer.

Two weeks into my trip, I traded in my Roxy bikinis for a little Brazilian piece I had picked up at a local shop. It took a few awkward trips to the beach to get my tan right but once I did, I knew there was no going back.

When I returned to the mainland for school, I realized my new go-to bikini was way smaller than most Southern California beaches had seen at the time.

I spent very waking minute researching swimwear before launching Midori four short months later. Within a year, my dorm room was transformed into a bikini shop and the brand grew like wildfire. Today, you'll find me working between Carlsbad, CA and Kailua, Hi; beyond grateful for the opportunity to do what I love and build this community of bikini-lovin' babes!

Rachel Midori
Owner + Founder
Rachel Midori Owner & Founder of Midori Bikinis

More than

300,000 bikinis sold

Learn about our speciality fabric and what goes into making what we consider the best in women's swim.

Learn More

Hey babe-

Need help?

As big as my goals are for Midori, my goal is to keep things personal.

Feel free to reach out to me via text at (760) 421-9995 anytime for help or just to say hi! -Rachel

A brand shaped by the feedback of thousands of women.

The Mau Loa was our first top style back in 2013. For two years, we only had bottoms at Midori! It has received thousands of 5-star reviews and is still a best-seller today.

Rachel Midori Owner & Founder

Throwbacks

2018 Grand Opening

At the Midori Bungalow in Encinitas

2016 Photoshoot

in Joshua Tree

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