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Behind the Brand

UPF 50+


PETA-Approved Vegan

Certified Skin-Safe

We believe in...

Paying fair wages to those dedicated to making our bikinis, preserving the beauty of the Earth, and keeping your skin safe by using only premium fabrics. We constantly work to ensure that each of our products is made ethically and responsibly.

The Breakdown

Skin Safe

MIDORI swimwear is STANDARD 100 certified by OEKO-TEX®. This annual, voluntary certification process goes beyond national and international requirements and it is something we confidently stand behind to ensure that your bikinis are free from many of the potentially harmful chemicals often used in apparel manufacturing.

Manufactured Ethically

Around 90% of women employed by our manufacturer are 'head-of-household', receiving above minimum wages, social security, and health benefits. Fair compensation is prioritized to support upward mobility.


We donate to organizations supporting natural resource preservation, use eco-friendly, vegan dyes, and prioritize minimizing water waste and pollution in fabric production. Excess fabric is repurposed into dog beds which are donated to local animal shelters.

Our Secret Sauce

The Fabric

LYCRA® XTRA LIFE™ is renowned for its incredible durability, chlorine resistance, sustainability, and shape retention. Experience the difference as it outlasts traditional fabrics by up to 10 times. Many of our customers have had their Midori swim for 10+ years.