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FREE SHIPPING OVER $100 TRUSTED BY OVER 300,000 BABES

Behind the Brand

How we stand out






UPF 50+





Sustainable





PETA-Approved Vegan





Certified Skin-Safe by OEKO-TEX®

Our Secret Sauce

The Fabric

LYCRA® XTRA LIFE™
is renowned for its incredible durability, chlorine resistance, sustainability, and shape retention. Experience the difference as it outlasts traditional fabrics by up to 10 times. Many of our customers have had their Midori swim for 10+ years.

The Breakdown

Skin Safe

MIDORI swimwear is STANDARD 100 certified by OEKO-TEX®. This annual, voluntary certification process goes beyond national and international requirements and it is something we confidently stand behind to ensure that your bikinis are free from many of the potentially harmful chemicals often used in apparel manufacturing.

Manufactured Ethically

Approximately 90% of the women employed by our factory partner are ‘head- of-household.' They are paid higher than minimum wages and provided with social security and health benefits that improve their standards of living. Fair compensation is foundational to upward mobility and we embrace that truth in manufacturing our swimwear.

Sustainable

We partner with and donate to environmental organizations that preserve our oceans and natural resources while utilizing fabrics that are colored with environmentally-friendly, vegan dyes. The facilities we work with prioritize minimizing water waste and pollution. Excess fabric is turned into dog beds which are donated to local animal shelters.

Prints

Solids

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