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The Midori Story

In 2011 I booked a one-way ticket to visit my boyfriend on the tropical island of Oahu. In the three months I stayed with him we went kayaking, snorkeling, hiking, and on just about every other great adventure the island has to offer.

That summer was the first time I hesitantly bought my first Brazilian bottoms... and while I never imagined a cheeky lil bikini could boost my confidence, I quickly came to the conclusion that confidence isn’t about how your booty looks strutting across the sand – confidence is about how you feel, no matter who’s watching.

Thus, MIDORI BIKINIS was born.

I’ll be the first to admit that feeling confident in your own skin isn’t always easy but I believe that flattering, high-quality, competitively priced bikinis are a good place for beach babes to start!

The MIDORI mission is for each of us to embrace ourselves for exactly who we are (this means loving our fav characteristics + our least favorite flaws), so we can then uplift babes around us to do the same. Our Instagram post last week said it best; "Other woman are not my competition. I stand with them, not against them." #dontbeasaltybitch

(Btw our insta-community is the best of the best and totally keeps our brand alive. Check out our loyal, supportive, crazy beautiful insta-babes and Ambassadors here)

MIDORI is committed to focusing on the natural beauty of a woman. Everyone of you is beautiful and unique in your own way- so start working it with every curve you've got and get stoked to slip into your brand new kini!

Rachel Midori, Owner and founder of Midori Bikinis

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