Welcome to MIDORI! We're an online bikini shop for women who aren't afraid to show a lil cheek (although we have fuller bottoms for those who prefer more coverage, too!). We believe in confidence and its ability to change lives for the better. Nothing makes us happier than seeing babes walking around in MIDORI with their heads held high.
In 2011 I booked a one-way ticket to visit my boyfriend James on his home island of Oahu. That summer I hesitantly bought my first Brazilian bikini... and while I never imagined a cheeky lil bikini could boost my confidence, I eventually came to the conclusion that confidence isn’t about how your booty looks strutting across the sand– confidence is about how you feel, no matter who’s watching.
Armed with a degree in Managerial & Organizational Communications from PLNU in San Diego, I began selling bikinis as a sophomore in college after a year of research + a few attempts at sewing my own bikinis... (a total disaster).
The MIDORI mission is for each of us to embrace ourselves exactly as we are... then uplift babes around us to do the same. Our Insta post says it best: "Other women are not my competition. I stand with them, not against them." (BTW check out our loyal, supportive, crazy beautiful insta-babes here.)
The Midori Bikinis line is made by seamstresses paid higher than minimum wages. Approximately 90% of those hired by the factory we work with are head-of-the-household women who are also provided with social security and health benefits so they can better their living standards. Each year, seamstresses are treated to a company-wide trip to a tourist or cultural destination they may not otherwise have the luxury of taking.
Our fabric is free-trade and the dyes used are environmentally-friendly, backed up by an Oeko-Tex 100 certification. In addition, minimal waste practices are strategically set in place... all the way down to the email servers which run off solar power.