THE MIDORI STORY
MIDORI BIKINIS was founded by an everyday girl who just wanted to go on summer adventures in a bikini that could keep up with her.
Hi, I’m Rachel Midori and I’m that girl. Forever a shopaholic, but always let down by poor customer service, I built MIDORI around the concept that if the big swimwear companies couldn’t succeed at making a girl feel good about herself then perhaps I could.
In 2011 I booked a one-way ticket to visit my then-boyfriend (now husband) on the tropical island on Oahu and ended up staying 3.5 months!
That was the first time I had ever worn a Brazilian cut swimsuit... and while I never imagined a cheeky lil bikini bottom could boost my confidence, what I learned that summer is that confidence isn’t about how your booty looks strutting across the sand – confidence is actually about how you feel, no matter who’s watching.
Thus, MIDORI BIKINIS was born.
I’ll be the first to admit that feeling confident in your own skin isn’t always easy, but I believe that with very flattering, high-quality, competitively priced swimsuits, MIDORI BIKINIS is a really good place for beach babes around the world to start!
The MIDORI mission is for each of us to first embrace ourselves for exactly who we are (this means loving our fav characteristics + our least favorite flaws), so we can then uplift the babes around us to do the same. Our Instagram post last week said it best, "Other woman are not my competition. I stand with them, not against them." #dontbeasaltybitch
(btw our insta-community is the best of the best and totally keeps our brand alive. Check out our loyal, supportive, crazy beautiful insta-babes and Ambassadors here)
MIDORI is committed to focusing on the natural beauty of a woman. Everyone of you is beautiful and unique in your own way- so start working it with every curve you've got and get stoked to slip into your brand new kini!