Back to the Basics

By Rachel Midori | Owner & Founder

The new year is well on its way and with it changes I may or may not be ready for yet to be honest! This year saw the addition of one new manufacturer and three new styles at Midori but we have had SO much more in the works. The design side of the business can really test my patience and I know it's hard for you to wait around on patterns and styles I showed sneak peeks of months in advance too.

The Midori Team

In terms of our team, Halo went back to school to pursue her dream of becoming a teacher a few months back and Kelly will be departing San Diego mid-January to complete nursing school. I'm going to miss them dearly but we all have plans to get together often. So, after 4 years of having a team around here, it'll be back to just me with James joining in occasionally!

It'll be a challenge working alone and motivating myself but it's a challenge I'm looking forward to! I'm also planning on volunteering for a local animal shelter so I'm not completely closed off from society! ;)

How did Midori Bikinis begin?

I personally always get excited about January 1st. I typically start by getting rid of unnecessary files on my desktop, move on to my closet where I pack clothes to be donated at Salvation Army, and end up in front of my new Hello Day Planner with an entire year of blank pages in front of me. It's a great feeling!

The best planner in 2019

Strategizing my days has become key. I don't have any monumental goals this year, the plan is to stick with the "less is more" mentality and keep things simple.

Goal #1: Stay on top of my schedule, refusing to push tasks a day or two later.
Goal #2: Only commit to plans that I will truly look forward to.
Goal #3: To not get ahead of myself. Planning in advance can be really helpful (and sometimes necessary) but at times it can cause more stress.

For the best advice on how to go making 2019 YOUR year, click here!

With those updates in mind, our upcoming line will be called the DRIFT COLLECTION. It will focus on simplicity but also include bold, bright beautiful prints with pinks, corals, blues, and orange. Styles will include:

  • A strapless bandeau
  • A mid-waisted moderate coverage bottom
  • A remake of the 2017 Rowan + 2017 Cruz
  • Potentially a new fixed-triangle top
  • A bottom similar to the Parker with a higher rise

If you've been with us awhile you know we release throughout the year rather than all at once. I will be releasing a sneak peek of the first SIX patterns in the DRIFT COLLECTION in our next blog on Jan. 24th. They're on track to begin arriving late February!

If you have suggestions or questions for 2019, comment below and I'll get back to each of you!


  • Tiffany

    I would love to see more of the Hana top and Brayden bottoms in summer colors (please restock mango!) I would also like to see some tropical prints. Can’t wait to buy more midori this year!

  • J Graff

    I am ready and excited for new Kai, Emmie and Whale Tales!!! I bought a gift card on Black Friday as well and can’t wait to use it. :-). Thanks for best bikinis!!

  • Emily

    Hi! I’m so excited to hear that there will be a new bottom that is close fo the Parker. This more moderate coverage bottom is what convinced me to make my first Midori purchase! I love the style, but the rise was quite low for me in the front, so this change will definitely have me coming back for another purchase! Cheers to the new year and all that it brings :)


  • Nicki

    When is a re-stock coming? I bought a gift card during the black Friday sale in November thinking that would give me plenty of time to order suits for my vacation mid February, but no such luck.

  • Renae Donnelly

    Hi Rachel
    Sounds like you have a busy 2019 ahead & I cant wait to see all thats instore for Midori!
    Is the ribbed line still planned for release soon? 😊

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